CASE
STUDY: Producing a Niche-Marketed Book
Gordon Burgett
This 25-page report is part of the "Excellence in Publishing" Report
Series from Communication Unlimited.
The most
difficult part of niche publishing is finding the eager buyers, then testing to
see if in fact they will purchase enough books at a fair, profit-bearing price
not only to offset the time, energy, and costs of producing the book but to
leave a handsome reward in your purse when the presses stop running.
So that's
what Gordon concentrates on here, a 2003 endeavor to
first test, then produce a book called What Every
Superintendent and Principal Needs to Know for three of Illinois'
top educators. He explains how the book came to his attention, the two test
mailings he conducted, the creation of a testing tool (a flyer, note, and
postcard), how mailing lists were chosen, the results from both tests,
post-test decisions, and the final book preparation. Each element is matched
with the actual tool and tally counts, and Gordon shows the beginner where he
or she can get more help at the key action points. He ends by explaining how
the book should be web-centric and how the writers (and publisher) might
extract more honest profits from the buyers with additional products and
services.
If you
are thinking of creating a niche-marketed book for a captive audience, the
basic text is Gordon's Publishing
to Niche Markets.
The price? Just $15 in print (plus shipping)
or $13 in digital download form, in Word.
Order form for this and related niche publishing books and reports.
|
Gordon Burgett |
(800) 563-1454 |