HOW
TO SET UP AND MARKET
YOUR
OWN SEMINAR
Gordon Burgett
BRAND
NEW!
This series is just out on three audio
CDs (about 50 mins.
each)
with the workbook on an accompanying text CD,
to read as is or download in printed format.
[It was previously on
three audio cassettes with a workbook.]
HOW TO SET UP AND MARKET
YOUR OWN SEMINAR
Gordon Burgett
Seminars are an excellent
way to establish your expertise, get it and you widely known, and earn you a
handsome lifelong return from helping others.
In the niche field, seminars and books are the two
best ways to prove to others that you know your stuff. From that, empires are
built!
What can you share that
others would eagerly pay to know? What do you know that can make others richer,
happier, healthier, or more secure, stimulated, or satisfied?
Identify a way to meet others’
needs, expand your knowledge, organize a presentation, and you have the main
elements of a seminar or workshop. Give it and you will be part of a
multibillion dollar industry still in its infancy.
This new audio CD series tells
you how to get started, find a topic, locate markets and sponsors, determine
price, replace risk with profit, register, promote, advertise, and much more.
The 31-page workbook (including an indispensable organizational calendar) is
worth the price of the program alone!
___________________________
For 20+ years, Gordon was
one of the most prolific seminar-givers in
When he was asked so often
how he set up his seminars and how they could do the same—at colleges, to
associations or businesses, or to the public at large,—he researched the entire
topic, interviewed other successful seminar-givers, wrote a book about it,
and—huge surprise!—created a new seminar.
The book, Speaking
for Money, has been out of print for about a decade, but Gordon’s popular seminar
has been updated annually and is now available in this four-disc audio CD program.
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3 audio CD discs (50 minutes @) and a fourth disc with
the full workbook, downloadable. $45 plus shipping and tax (in CA) |
What does Gordon speak about
on the audio CDs?
Brief introduction
Overview of seminars and their income fonts
Eight kinds of seminars
Defining and
choosing between public institutional, private business/corporate, and public
self-sponsored seminars
How do you find a subject?
An organizational guideline
Feasibility study: how you learn from others
Writing a description and creating a title
Identifying the market most likely to pay to attend
your program
Selecting the most appropriate sponsor....or doing
it yourself
Creating workbooks and making back-of-the-room sales
Booking / Price / Time / Location / Promotion
A summary and a call to action!
Here’s the audio CD workbook table of contents:
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READ ME FIRST! |
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Table of Contents |
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1 |
Seminar workbook cover |
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2 |
Agenda-Guideline |
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3 |
Defining seminars |
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4 |
Where does the
do-it-yourselfer fit in? |
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5 |
Offerings seminars at CSUs |
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6 |
Offering seminars on your own |
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7 |
Seminar organizational
schedule |
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8 |
Seminar description |
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9 |
Budget guidelines |
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10 |
Content and organization |
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11 |
Thoughts about seminar
promotion |
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12 |
Creating successful copy
for seminar brochures |
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13 |
Mailing lists, mailing,
mailers |
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14 A-B |
News releases |
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15 |
Evaluation sheet |
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16 |
Five-step guide for
seminar success |
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17 |
Other products for
speakers |
I’d want to see the ordering information too!
The complete
3-audio CD and 1-text CD (workbook) disc series for just $45!
($2.50 more for
media rate shipping [$5 for 2-3 day priority] and $3.48 for CA tax, if mailed
to CA.)
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Gordon Burgett |
(800) 563-1454 |