Newsletter 8/17/09
You are getting
this e-mail because you are one of Gordon’s clients, relatives, seminar
attendees, or product buyers or because you subscribed to it free on
www.gordonburgett.com.
Dear Newsletter Subscriber:
The idea
is more honest money in your pocket for less work.
So please
let me suggest two products that I wish had been around when I needed them,
plus a short book that’s just flat-out fun and might convince your friends you’re
a party genius. But it has nothing to do with writing, speaking, or publishing
at all.
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Some necessary starter thoughts that link the first two products.
You know
something very well, or could. Maybe many things. You
have information to sell. The question is how you convert that into much more income
by helping others improve their lives.
Most of
us grew up in this business thinking IDEA=ARTICLE=BOOK, and I add =EMPIRE. But
until now that’s been slow, risky, and too often embarrassingly low paying,
even if you could tie in speaking and physical products.
Then came
e-zines, online marketing, digital downloads, and
billion-dollar schemes—and lots and lots of hype. Yet it clearly works for some
and is an obvious way to share your unique knowledge widely, quickly, and often
interconnectedly. But it’s deceivingly hard to do and
you don’t know who to listen to or believe for guidance.
I have
feet in both camps. I’ve made a lot of money on the “old fashioned” writing and
selling side, with 38 books; 1,700 printed, paid articles, and 2,000+ paid
speaking presentations. The “old” camp is still a vital world, a safe haven that
won’t go away—but it’s harder now, slower, and eroding.
You know that
I’m reasonably new to the online marketing field because you’ve been with me
about a year through this free newsletter. Still, I’ve bootcamped
with and studied the masters, and 40+ years of publishing experience pays off
in at least one way: I can tell the guys who tell the truth and walk the talk
in their products.
So that’s
why I think the first two products are really critical if you’re thinking of
stepping across the divide. (It’s really a marketing gap because if what you
sell isn’t legit, clear, and applicable, you won’t go anywhere long term on
either side.)
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#1.
The two
people I most believe because I see their income and success on display (and
I’ve read most of what they’ve written) are Bob Bly
and Fred Gleeck. They are honest and I think they
have the information that those of us need who are eager to get going in
Internet marketing.
What are
the odds? Together, they produced an excellent CD program called “Creating Information
Products That Sell Online.” It’s the best $77 you’ll spend. (Oddly, the
cost is 1% of the ballpark goal they set for us to earn each week: $7,700.)
Let’s let Bob give you the details at http://www.ctcpublishing.net/cmd.php?Clk=2870135,
then you decide.
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#2.
Another Bly creation (this time with Nick C. Xifaras)
that addresses the backbone of Internet marketing is an updated, 249-page gem
called “Ready-Made E-Zines.”
His sales
headline? “Make $1,000 a day giving away a FREE e-newsletter—with NO time or
money invested in research, writing, or graphic design!”
Blah,
blah, I said to myself. But that’s $7,000 a week, and since almost all of your core
buying contacts start with your e-zine, I got a copy
and found the formula in the first 29 pages, plus short, pre-written items you
can insert in your e-newsletter in the rest of the book. For $39, the process
was what I needed—I’ll talk a bit about how and why I do it somewhat
differently in my next newsletter.
Bly’s
points that made me a believer: the Agora model, the opt-in e-list info, the
“Ready-Fire-Aim” philosophy, the five-phase system (most never get out of phase
one; this book can be the cure and propellant), how to get others’ e-mail
addresses, how to spend two hours a month creating your e-zine,
the format formula, and the 47 sources that keep your e-zine
lively and read.
Again,
here is where Bob explains what works—quickly and dependably. And since you are
bright and know things that others want to know more about (or should), why not
click to http://www.ctcpublishing.net/cmd.php?Clk=2665415
to find out more about a way to get paid while verifying your expertise, so you
can afford your dreams.
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#3.
The
unrelated, fun book comes from the quirky way that I paid my bills at the
Best
wishes,
Gordon
Burgett
Phone 415-884-2941
Fax 415-883-5707
www.gordonburgett.com