75% of the Time
in Magazines, Newsletters,
Newspapers, and Journals
What more do you need to know? Except that it costs $5 and is downloaded seconds after you order it!
Here’s how Gordon’s 30-page $5 ebook starts:
“Repeatedly and reliably placing your niche articles in magazines, newsletters, newsletters, and journals is flat-out gilded, an almost perfect way to get publicity that validates your expertise and sells your niche product(s).
“In fact, articles may be the very best business cards to show what you know and how well you can articulate it. Put that and your name in front of the right people often enough and you’ve got cashable results without spending thousands of dollars on promotion. That presumes, of course, that what you write is well crafted, interesting, honest, and does what you implied to the editor to get it on those pages to begin with! So let’s begin with some bedrock premises:
* At the risk of redundancy (though it can’t be repeated too often), what you send the editor is well crafted, interesting, and honest;
* The article more than fulfills the promises you made in the query letter;
* It arrives on time and in the format the editor expects (like a digital download, a snail-mailed and printed manuscript, or both), and
* It includes a bio slug like those used in other, similar articles on that editor’s pages—and a link or two back to your website or a specific page, if the editor permits it.
“If you do that, and the writing is sharp and grammatically correct, you can expect to sell far more than 75% of what you submit. You can even sell 200 or 500%. It’s done all the time.
“The Not-So-Secret Formula
“If you want to sell almost everything you submit, just stick to these guidelines: …